TikTok Statistics - Everything You Need to Know [Oct 2022 Update] (2023)

Last updated: Oct 9, 2022

TikTok Statistics – Updated Oct 2022

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 200 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 60, you should be on TikTok right now. Need inspiration on launching your TikTok strategy? Click here for amazing TikTok examples from brands. Want to know how the TikTok algorithm works? Click here. Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available – some data is directly from our TikTok contacts).

  1. Monthly Active Users – TikTok officially has over 1 billion monthly active users. For reference – active users of other social platforms: Facebook – 2.9B, YouTube – 2.2B, Instagram – 1.4B, TikTok – 1.0B, Snapchat – 500M, Pinterest – 480M, Twitter – 397M.
  2. Total App Downloads – The TikTok app has been downloaded over 2.6 billion times worldwide, as reported by Sensor Tower in December, 2020. In January 2021, TikTok had 62 million downloads. In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S. In June of 2020 TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.).
  3. Monthly Active Users in the United States – TikTok now has over 138 million active users in the U.S.
  4. Among U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. In April, that number jumped to 39.2 million—three times the 12.6 million who used the app last April, according to the most recent Comscore data provided to Adweek(note – Comscore only tracks users over 18).
  5. The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. This means that the TikTok userbase is aging up (so get on it now!). All data via Comscore.
  6. Average Minutes Per User – TikTok users love the app. They spend an average of a WHOPPING 95 minutes per day (over 1.5 hours) in the platform.
  7. Opens – A user opens the TikTok app 8 times per day.
  8. Creation – 83% of TikTok users have posted a video.
  9. U.S. Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
  10. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
  11. Revenue – TikTok is estimated to pull in $500 Million in revenue from the U.S. alone in 2020 (source).
  12. Countries – TikTok is now available in 154 countries worldwide (and 75 different languages).
  13. TikTok Vs. The Facebook Empire – Facebook’s “Lasso” (it’s TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.
  14. $500 – the amount TikTok is reportedly paying influencers to join the app and start creating content. It’s working well though. The platform is growing like crazy.
  15. According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (trailing only Disney+).
  16. According to TechCrunch/Apptopia, TikTok’s Q4 2019 revenue grew over 300% from the same period a year earlier.
  17. Douyin, aka TikTok in mainland China, just hit 400 million daily active users there (and the most active dance video creators are over 60 years old!).
  18. A top trending song is typically a top trending song Spotify, as well. Illustrates the true influence of the platform.
  19. The TikTok Creator Marketplace is a platform run by TikTok that houses thousands of profiles of TikTok creators. Brands can search the marketplace for creators whose audiences best fit the target market of their campaign (need access? We have it!).
  20. TikTok had 104 million downloads just last month (an increase of 46% from the year ago period).
  21. Engagement – it’s hard to quantify this. But the engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers). So start using TikTok now! They recently started nightly programming which is undoubtedly training Gen Z to tune in at certain times a la appointment TV viewing of days past. Engagement has increased dramatically over the past few months. The New York Times reports that TikTok usage has been skyrocketing since Coronavirus began.
  22. TikTok has recently created a $1 Billion Creator Fund. This money will be paid by TikTok directly to its creators in an effort to further solidify its relationships with influencers. TikTok has many competitors, large and small (Facebook’s Reels, YouTube’sShorts, former Vine creator’sByte, and Triller, among others). This fund should prove to be very effective for the platform.
  23. Forbes put out a report on the highest-earning TikTok stars. Addison Rae comes in at number one making $5 Million, Charli D’Amelio is number two at $4 Million, and her sister Dixie is number three at $2.9 Million.
  24. TikTok Top 100 Influencers – this list shows the top 100 most-followed TikTok accounts.
  25. There are six creators who have at least 50 million followers: Charlie D’Amelio, Addison Rae, Zach King, Spencer X, Loren Gray, and Bella Poarch
  26. TikTok released the Top 100 of 2020
  27. TikTok just increased the max video length from 3 minutes to 10 minutes (it was originally 1 minute)
  28. TikTok screen time per user is crushing its competitors – it’s currently at 26 hours per month.
  29. 29% of consumers that have TikTok installed on their phone use it every day – second only to Instagram at 39%.
  30. 67% of teens use TikTok (second only to YouTube according to a new Pew research poll)
  31. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data.
  32. Click here to see the most followed and highest earning TikTok accounts.
  33. 33% of TikTok users say they regularly get their news from the app, according to Pew Research.

TikTok Statistics - Everything You Need to Know [Oct 2022 Update] (2)Here’s a quick rundown of some marketing and advertising related statistics:

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  1. Brand takeover ads cost anywhere between $20,000 – $200,000 (Digiday, 2019)
  2. Hashtag Challenges cost brands $100,000+ (Adweek, 2019)
  3. Advertising campaigns start at just $50/day now with no long-term commitment (contact us today if you want to launch a TikTok advertising campaign!)
  4. TikTok recommends an additional $100,000 – $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)
  5. TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)
  6. TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019)
  7. Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)
  8. TikTok is working on a new augmented reality ad format that should be available soon (Digiday, 2020)
  9. Self-serve ads are now available! It’s a unique platform though, so we recommend working with an expert agency if you want to launch there (contact us if so!).
  10. TikTok is now offering ad credits for new brands advertising on the platform. There is a $300 ad credit and a $2000 ad credit. Contact us if you want these applied to your account!
  11. TikTok’s global ad revenue has already passed Twitter and Snapchat combined.
  12. TikTok ad spend as a percentage of Facebook ad spend has reached 40%, per Varos. It goes up every month.
  13. Avg revenue per post:$0.71per 1,000 followers (86% lower than Instagram!)
  14. Top 50 median follower count41m
  15. Top 50 median price per post of$28,670
  16. According to Triple Whale, TikTok is the most valuable advertising/influencer platform for DTC brands.

Some other quick hits:

Have questions? Email me personally at brandon at wallaroomedia dot com. Want to get a TikTok strategy going of your own? (You should!). Contact us today by clicking here! Or fill out the form below!

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FAQs

Is TikTok the fastest growing app 2022? ›

TikTok is the world's fastest-growing brand, with more than 200% growth seeing it triple in brand value over the past year, according to the latest report from Brand Finance Global 500.

How many users does TikTok 2022 have? ›

TikTok will have 750 million monthly users worldwide in 2022, according to Insider Intelligence's forecast. It is now the third-largest of the Big Five worldwide social networks (Facebook, Instagram, TikTok, Snapchat, and Twitter).

What is the average age of TikTok users 2022? ›

Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.

Which country use TikTok most 2022? ›

As of April 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users.

Does TikTok have 18+ content? ›

While TikTok will continue to forbid sexually explicit content, it is also creating an option to allow users to host adult-only broadcasts featuring colorful language and mature topics. In the release, TikTok suggested this could be used for adult-themed comedy or discussions about sensitive and triggering topics.

Is TikTok losing popularity? ›

TikTok's Popularity And Growth Among Social Media Platforms May Finally Be Declining, Proves New Study. When it comes down to one app that has seen mega success around the world in such a short span of time, TikTok is definitely a frontrunner.

Is TikTok ending in 2022? ›

Prior to this, back in 2020 and even at the beginning of 2022, there were rumors that suggested TikTok was coming to an end. These theories became stronger when several people talked about it on social media. However, as of now, there has been no official sign or statement confirming this.

What is the fastest growing social media platform in 2022? ›

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

Who owns TikTok? ›

TikTok, which is owned by Beijing-based tech giant ByteDance, is used by over 1 billion people worldwide every month.

How many 10 year olds are on TikTok? ›

According to the latest data updated in September 2021, out of more than 1.1 billion users, 32.5% are users between 10-19 years old, so it is estimated that about 30% of users are under 18 years old.

Which country use TikTok most? ›

According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with more than 140.6 million TikTokers residing there.

Which generation uses TikTok the most? ›

Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.

Which country has ban TikTok? ›

Why Are Some Countries Banning TikTok?
LocationBanned StatusReason
IndiaBanned since June 2020Data security threat
RussiaRestricted since Feb 2022War in Ukraine
IndonesiaCensoredInappropriate content
BangladeshCensoredInappropriate content
3 more rows

Does China use TikTok? ›

TikTok does not operate in China, Pappas said, though it does have an office in China.

Who owns TikTok in America? ›

The news aggregator eventually became ByteDance — now valued at around $360 billion, according to PitchBook — and owns TikTok; its Chinese sister app, Douyin; and various education and enterprise software ventures.

Is TikTok OK for 7 year olds? ›

What age is TikTok recommended for? Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content. TikTok requires that users be at least 13 years old to use the full TikTok experience, although there is a way for younger kids to access the app.

Are 7 year olds allowed TikTok? ›

TikTok is a video-sharing platform where you can watch and create videos, and livestream. The app has an age-rating of 13+.

Is TikTok appropriate for 7 year olds? ›

While TikTok may be appropriate for most teens, it is not primarily aimed at children under 13. The app, however, provides several ways for users and parents to restrict mature content that may not be appropriate for younger users.

Is TikTok growth slowing? ›

TikTok has slowing follower growth

James: Now, before we get going, I wanna talk about a couple of things. I saw a stat yesterday showing the number of new TikTok accounts crossing a million followers is down 41% year over year, 41% less accounts currently crossing over a million followers as were the same time period.

Is TikTok time wasting? ›

Time-consuming

Although people are just lip-syncing still, they need it to be perfect as they will be showing it to everyone to let them know how good of an actor they are. So they keep trying out dialogues until they get it perfect. It consumes a lot of time. I told you it's a waste of time.

What is TikTok's New Update 2022? ›

TikTok creators can now display up to six videos on an external site, thanks to a new feature called Profile Kit. TikTok announced the Profile Kit feature in partnership with Linktree, one of the most popular link-in-bio tools.

Why are they trying to ban TikTok? ›

The remarks come as TikTok holds talks with a government committee. A commissioner at the Federal Communications Commission on Tuesday called on the U.S. government to ban social media platform TikTok over concerns about how the China-owned app handles the data of American users.

What is the newest TikTok trend 2022? ›

The Celine Dion lip-syncing challenge is one of the most popular trends that has carried on from 2021 to 2022. The viral song All coming back to me now by Celine Dion has caught the attention of TikTok users of all ages.

What's the next big thing after TikTok? ›

TikTok has a number of high profile competitors. TikTok's competitors include Clash, Triller, Dubsmash, Instagram, Byte, Funimate, Lomotif, Cheez, Vigo Video, KWAI, Likee, Firework, and VideoShow.

What is the easiest platform to grow on? ›

Today, Instagram is still one of the fastest-growing platforms online. If you have a young audience, Instagram will work well for you. Instagram is highly visual, so if your brand will benefit from high quality photos and aesthetics, this is a good platform for you.

Is TikTok banned in China? ›

TikTok, they note, isn't even available in China, though ByteDance offers a similar service, Douyin, that looks and works just like it.

What does TikTok stand for? ›

It went international in 2017 as TikTok; the name, apparently, is a play on tick-tock, onomatopoeia for clocks and a term for countdowns and minute-by-minute action. In 2017–18, TikTok bought and merged with competitor, musical.ly.

What is TikTok like in China? ›

The Chinese version of Tiktok, Douyin has much more advanced e-commerce features. Users are able to directly link to products on Taobao, JingDong and the like when publishing videos or hosting a livestream. With just three clicks, users can buy a product featured in a video.

What age is mostly on TikTok? ›

These TikTok age demographics statistics show that a whopping 92.39% of all TikTok users are aged 13 to 34, painting a clear picture of TikTok's appeal to teens and young adults. Looking at the rest of TikTok users, the data shows that just 5.97% of them are from 35 to 44 years old.

Why do kids like TikTok? ›

Kids love the app because it's got all the social perks — music, filters, stickers — and the ability to amass likes and shares (yes, becoming TikTok-famous is an aspiration for some). There are a lot of positive things about this app.

Can my 9 year old have TikTok? ›

The minimum age for a TikTok user is 13 years old. While this is great news for younger users, it's important to note that TikTok doesn't use any age verification tools when new users sign up.

Who invented TikTok? ›

Zhang Yiming (Chinese: 张一鸣; born April 1, 1983 in Longyan, Fujian) is a Chinese internet entrepreneur. He founded ByteDance in 2012 and developed the news aggregator Toutiao and the video sharing platform TikTok (Douyin/抖音), formerly known as Musical.ly.

Who made TikTok? ›

The app was launched in 2016 by the Chinese technology company ByteDance. Now available in more than 150 different markets, TikTok has offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo.

How does TikTok earn money? ›

Like many other social media platforms, TikTok generates revenue through in-app purchases. The app provides from 100 to 10,000 virtual coins that range in price from 99 cents to $99.99. TikTok coins are an in-app currency that people can buy as long as they are at least 18 years of age.

What does Gen Z stand for? ›

Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1997-2012, following millennials. This generation has been raised on the internet and social media, with some of the oldest finishing college by 2020 and entering the workforce.

What does Gen Z mean in slang? ›

Roughly speaking, Generation Z encompasses anyone born in the late nineties. And like all generations, Gen Z-ers have their own slang and lingo that can sometimes sound like a totally different language.

Is TikTok still banned in America? ›

Despite concerns about the alleged attempted obstruction of US independent judicial processes to help Chinese businesses using a non-state actor, there is still nothing to suggest TikTok would be subjected to a ban at the time of writing.

Is TikTok safe? ›

Is TikTok safe? It's as safe as just about any other social media platform. It doesn't infect your phone with malware, but it comes with some safety risks like scams and saved user data.

Does Japan ban TikTok? ›

Lawmakers from Japan's ruling Liberal Democratic Party have decided to push for steps to restrict the use of Chinese-owned video app TikTok, concerned that user data may end up in the hands of the Chinese government, public broadcaster NHK said.

Who owns TikTok net worth? ›

The strategy also led to ByteDance's development of the Douyin short-video app and its international equivalent, TikTok. Zhang is now the world's 23rd wealthiest person, with a net worth of $49.5 billion, according to Forbes. Today, ByteDance is one of the world's biggest internet giants by almost any measure.

Does TikTok take your data? ›

What Data TikTok Collects. Like other social media giants, TikTok gobbles up a lot of user information. To start, TikTok receives names, ages, phone numbers and emails when people sign up for the service. The app also knows users' approximate locations and mobile device identifiers, such as IP addresses.

Why was TikTok created? ›

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

What is TikTok called in China? ›

TikTok, known in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by Chinese company ByteDance. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes.

How much is TikTok worth? ›

Because TikTok is a private company, it's difficult to know exactly how much it's worth. However, there are estimates, a popular one suggests that it's value is $50 billion. Some experts put this figure even higher and say TikTok's net worth is $75 billion.

Does Walmart have a TikTok? ›

Walmart (@walmart) Official TikTok | Watch Walmart's Newest TikTok Videos.

Is TikTok the fastest growing app ever? ›

For anyone who hasn't been paying attention, TikTok is now the world's hottest social media platform. According to data from Sensor Tower, TikTok has received over three billion downloads globally, making it the first ever non-Meta app to attract so many users.

What is the most popular app in the world 2022? ›

Top global apps by consumer spend, Q1 2022

Facebook still leads the world in monthly active users, with all four of the top four apps, followed by TikTok, Amazon, Twitter, and others.

Is TikTok growing or dying? ›

According to App Annie, the amount of time users spend on the app has been increasing by around 210% each year, and this usage growth is expected to continue into 2022 and beyond.

What are 5 facts about TikTok? ›

TikTok is a social media platform that allows users to produce and share very short creative videos of 15 to 60 seconds.
  • TikTok Started in China. ...
  • Over 800 Million Active Users Worldwide. ...
  • Over 1.5 billion Downloads on the App Store and Google Play. ...
  • The World's Most Valuable Start-up. ...
  • Over 30 Million Active Users in the U.S.

What is the #1 downloaded app? ›

#1) TikTok

By now, it has been downloaded over 2 billion times overall globally.

What is the #1 app in the world? ›

Most Popular Apps 2021 (Global)
AppDownloads (mm)
Facebook416
WhatsApp395
Telegram329
Snapchat327
6 more rows
7 Oct 2022

What is the #1 used app? ›

Facebook. It is the world's most popular social networking website and application. Facebook app is available for Android, iOS, BlackBerry, and all other major mobile platforms. The app is used almost everywhere in the world, for social and business communications.

How much money do you get for 1 million views on TikTok? ›

In broad terms, the creator fund will pay between 2 to 4 cents per 1,000 video views. So, if your video gained 1 million views, you could make $20 to $40. But the creator fund is just one way to earn an income through TikTok!

What is the future of TikTok? ›

Big tech needs to be on TikTok and it's easy for them

It estimates that TikTok will have 755 million monthly users globally in 2022, and its market share will top 20%.

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